If you have an existing personal Pinterest account or are curious about how to sell on Pinterest by creating a new one, we will cover this information in our article. We will talk about how to sell products on Pinterest. How to promote products on pinterest? We will include this information.

What is Pinterest?

Pinterest is an image-sharing, inspirational social networking platform where all kinds of images can be shared and works with a board system.

Why is Pinterest Important for Business?

In e-commerce, there are many channels to attract the attention of brands and reach potential customers. Among these channels, Pinterest is preferred because it is a platform that stands out with its visual-oriented structure. If we talk about the importance of Pinterest for e-commerce sites;

1. Visuality is at the forefront; this is a tremendous opportunity for brands that want to showcase their products and get more interaction.
2. High Conversion Rate: Pinterest users mostly use the application for purchasing purposes. For this reason, as a result of the evaluations, Pinterest is the social media platform with the highest purchase rate compared to other social media applications.
3. Brand Promotion and Reach: with regular and quality pins, you can bring your business or brand together with many users and have a large audience.
4. Long-Lasting Content: Pins shared on Pinterest can help you increase your brand's traffic for much longer than other applications.
5. SEO Content and Traffic: if you share your posts with the right keywords, you can appear at the top of searches.
6. Audience-oriented Marketing: you can deliver your products to the right audiences more easily with advertised pins and targeting options.
7. New Product Promotion: when you launch a new product, you can see the thoughts and reactions of users by promoting your product on Pinterest.
8. Understanding Customers' Preferences and Trends: you can get information about customers' choices by analyzing popular trends and products.
9. Analyzing Competitors: You can learn trends and strategies by watching the interactions and posts of competitor sites on Pinterest.
10. Interactive Shopping Experience: You can offer users an interactive shopping experience with features such as video pins, stories, and shop the look.

How to Open a Pinterest Account?

 First of all, you can register by going to the Pinterest website or downloading the app on your phone. If you are a first-time user, you should create an account with a Google or Facebook account or an e-mail address. If you need to create a business account, click the 'Create a business account' button.

Identify your area of interest. After creating your account, Pinterest will ask you to select images related to your interests. Apart from these images, you can also choose from the category list.

After selecting the categories, you will be directed to your home page, where sample pins of your interests are shown. Here, you will be given instructions on what to do. You can follow these instructions and start using the system.

 Another suggestion for Pinterest is to add a browser button. With this button, you can add an image to your Pinterest account anytime.

How to Organize a Pinterest Business Account?

If you are wondering how to market on Pinterest, how to sell on Pinterest, keep reading our article. If you want to learn how to sell things on Pinterest, you should manage your Pinterest Business Account accordingly.

-Carefully fill in your business profile with information about your business.

-Edit your profile and choose a suitable profile picture.

-Add new pins related to your business.

-You can also add your website to speed up engagement.

-Follow the analytics of your company account. This way, you can access the number of views.

-You should always share effective images, which should be of high quality.

-If you have other social media accounts, connect them to your Pinterest account.

-Do search engine optimization so your target audience can find your Pins more easily.

Things Businesses Should Pay Attention to on Pinterest

- You should research your competitors. This is a good marketing strategy. You should review their pin styles, schemes, colors, shades, and content. You can monitor Pinterest activities, trends, and popular products of competing e-commerce sites and discover competitor strategies.

-Pin interesting visuals. Pay Attention to Your Shared Images. Visuals should be aesthetic and harmonious for the brand image.

-Make use of keywords. Discover keywords in searches and identify and use relevant ones. Your texts should be short and concise. Use keywords that are compatible with your image in the text. This way, you can rank higher in searches.

-Optimize for SEO to increase pin visibility.

-Promote your Pinterest profile.

-Use different pins. It includes information such as product pins, price and product description.

-Analyze results with Pinterest analytics. Pinterest Analytics is a valuable asset that allows you to understand and improve your e-commerce site's performance on Pinterest. By optimizing your strategies based on this data, you can maximize your sales potential on Pinterest.

Create a Professional Profile

Creating a professional profile on Pinterest has many benefits. It gives you the opportunity to get to know your target audience better and share relevant posts. On the other hand, because it is a platform with a high number of active users, a professional Pinterest profile will increase the number of customers you drive to your website.

Pay attention to Your Sharing Texts

Visuals are what attract potential customers. Being interesting and aesthetic arouses curiosity.

Determine Your Sharing Texts.

 Plan your boards to create a consistent brand. Create themes for each of your boards.

Use Hastags

Increase your interaction by using hashtags. You can find out which topics are trending by browsing popular and frequently used hashtags. If you create hashtags specific to your brand or campaigns, you can better engage with your followers.

If we want to look at how to promote products on Pinterest, you can start by searching Pinterest trends. This can give you a much easier way to discover what kind of posts you should share and what keywords you should use. You can compare keywords to discover what is more popular and see popular pins that can give you ideas on how to design your keywords and which relevant keywords to target.

Links to your products

Although Pinterest is a visual-oriented platform, it can turn into an effective sales channel with the right link. In order to make selling on Pinterest, especially for e-commerce sites, directing the images shared on Pinterest to the relevant product pages with the right links is of great importance for interaction.

We touched on the details of creating a professional account on Pinterest, what you should pay attention to, and the intricacies of selling on Pinterest.