E-Commerce Consultant Job Description

E-Commerce consultant is a service provider that enables individual and corporate companies to make the right decisions about their brands and businesses, creates strategic plans to strengthen and grow their assets, and provides consultancy on issues such as marketing and advertising according to their areas of expertise.

This sector, which has become a professional branch with the increasing popularity of E-Commerce, provides advantages to company owners. E-commerce consultants offer advice and information to organizations that are new to trade or want to learn. These are suggestions covering many areas such as sales, marketing, advertising, SEO work, web optimization. As a result, it carries out these studies with warnings and suggestions that will contribute to the growth of the brand and increase its efficiency. The consultant, who should have a good command of the sector and field they work in, can take the brand to very different points by taking the right steps. If you want to take your brand one step forward with the right strategies, you should deal with e-commerce consultants.

What Does an E-Commerce Consultant Do?

The main responsibility of the e-commerce expert is to determine the operational and technological needs of the business. E-Commerce activities are a very comprehensive process. Marketing tactics applied with a correct business plan lead to the emergence of successful projects. The consultant selects the ideal system and design for the e-commerce company he works for, chooses the most suitable one from many alternatives and determines the general structure of the site. The site is shaped depending on the service provided by the organization. E-Commerce Consultant provides services in many areas from site setup to the sales phase. We can list the duties and responsibilities of the consultant as follows;

• Conducts market research.
• Analyzes and evaluates sales reports, customer comments and the brand's position in the digital space.
• Ensures that the brand attracts attention with social media projects. The work carried out on platforms such as Pinterest, Instagram, Linkedin, Youtube or Twitter makes it easier for the brand to reach the target audience.
• Content production and design work to improve the brand's appearance.
• Competitor Analysis. It plans what needs to be done by determining the situation of rival companies and the strengths and weaknesses of the company against competitors.
• Works in cooperation with marketing and customer service departments.
• Evaluates the organization's online presence and measures its retail presence and success.
• Evaluates customer feedback and reports deficiencies as improvements.
• Develops the business plan and makes recommendations to improve processes.
• Provides guidance in e-commerce site and platform selection.
• Creates product listing, pricing and marketing strategies.
• Carries out branding activities.
• Manages, analyzes and reports orders.
• Analyzes the target audience and determines the ways to reach different target audiences.

What is B2B in E-Commerce?

B2b e-commerce consultant

B2B brand management is a business-to-business brand management model. The term B2B stands for "Business to Business".  Companies continue their trade with other companies they interact with. B2B refers to all processes related to buying and selling products or services between two companies. In B2B brand management, where the seller and buyer are companies, the companies that will sell the product to the company that will buy the product make an offer. The fact that this process takes place electronically leads to a reduction in the cost of physical operations such as stock control and cargo tracking, as opposed to traditional operations. It is a very functional and advantageous e-commerce model. The companies that will make sales present the promotional videos, photos and features of their products to the buyer companies on the internet and the buyer company reaches a decision by examining the products of the selling companies.

B2B sends orders to other businesses or retailers, not to the consumer, and helps them stock products so they can sell smoothly.  Since there is no need to produce advertising in this case, there is no need to budget for advertising.

B2C e-commerce consultant

B2C, on the other hand, is the opposite of this, "Business to Consumer", which means that sales are made directly from the business to the consumer. B2c is the most common trade model in Turkey and the world. Sales are realized through businesses' own trade sites, marketplaces and social media channels.

B2C makes it possible, especially for small business owners, to sell in virtual marketplaces where they can open up to the world. With the B2C e-commerce model, expenses are reduced as infrastructure, electricity, personnel and similar costs are significantly reduced.

As a result, businesses of all sizes that want to grow their brands in the field of e-commerce, carry out operational operations flawlessly and maximize customer satisfaction can gain many advantages by benefiting from e-commerce consultants. Such processes are important for you to take your business to better places.

So, what are the competencies that E-commerce consultants should have?

E-commerce consultants need to have the following skills to be successful:

Technical skills: E-commerce consultants often use a variety of software and tools to create and manage an e-commerce website. Technical skills of an e-commerce consultant may include knowledge of HTML, CSS, JavaScript, web design software and e-commerce software.

Marketing and sales: E-commerce consultants often work with marketing and sales teams to develop strategies for attracting customers to a company's website. This includes creating advertisements, analyzing data to determine which types of promotions are most effective, and developing a customer loyalty program.

Business development: Business development involves the process of identifying and pursuing new business opportunities. As an e-commerce consultant, business development is an important skill to have as it can help you grow your customer base and increase your revenue.

Communication: Communication is the act of conveying information to others. As an e-commerce consultant, you may need to communicate with your clients via email, phone or face-to-face.  Effective communication will help you and your clients understand each other and work together to achieve a common goal.

Customer service: Customer service skills help you provide quality service to customers. These skills are important for answering customers' questions, addressing customer issues.