Digital transformation is the name for integrating all business areas with digital technologies. "What is digital transformation?" Digital transformation is the adaptation of business processes, customer experiences, and general business strategies to technology by using digital technologies. Companies use innovative digital technologies to realize cultural and operational changes that can better adapt to ever-changing customer demands. This process can also harm the company if it is not used correctly. Therefore, it is of great importance that this process is carried out professionally.

If we come to another question, we can explain the definition of digital transformation as the application of new technologies and processes to compete in an ever-changing technology.

Benefits of Digital Transformation

• Increases operation efficiency
• Reduces operating costs
• The possibility of loss and tampering of documents is eliminated.
• The problem of archiving documents is eliminated.
• It provides better management of operational expenses with the resulting efficiency. By enabling more work to be done with less labor, it has significant advantages for increasing operation profitability.
• Eliminates the problem of human errors
• Minimizes human errors as software and robotic automation are used in business processes.
• Provides consistency in the business model
• Software-supported business models always show a more consistent performance. Minimizing possible errors and problems leads to a more consistent business process.

Today, the effects of digital transformation are felt more strongly as a result of the change in sector needs due to frequently changing market conditions. For this reason, many businesses believe that digitalization will contribute to their operations.

Automation

Reminders that will save time for your employees to spend more added value become automated, preventing time loss. Reporting becomes easier, business processes are optimized, and productivity increases.

Instant Analysis

Thanks to digitalization, you can have a lot of information about your business processes. Unlike traditional ways of doing business, which use paper or spreadsheets for information, you can analyze your processes and measure their impact, which allows you to improve continuously.

More Effective Management

Digital transformation is an investment that will prepare your business for the future. An essential part of this transformation is effectively measuring your business's statistics. Digital transformation can make a difference in every aspect of your business by enabling you to optimize your business processes, make data-driven decisions, and work more effectively.

Business Intelligence Supported by Artificial Intelligence

The introduction of artificial intelligence into our lives will give you information that you can evaluate with a series of suggestions that will suggest new strategies and discuss the results. If you have a large amount of data, you can apply data analysis techniques (algorithms such as machine learning and deep learning) to predict the feature or just decide on a new business case. These are methods where you can make big gains.

Why is Digital Transformation Important?

Digital transformation is critical for businesses to survive and thrive today. So why is digital transformation important? We can answer as follows;

Digital Transformation is important for these reasons: It allows you to get ahead of the competition, increases customer satisfaction, improves customer experience, makes much more informed decisions by analyzing data collection, reduces costs by automating processes, and creates new opportunities to reach new markets.

Differences Between Digitization and Digital Transformation

There is an essential difference between digitalization and digital transformation. Digitalization is the conversion of physical information into digital format. It includes digitizing and storing analog data and automating business processes through the use of computers and other digital tools. For example, documents can be stored digitally and customers can communicate with each other online.

Digital transformation is a much more comprehensive concept. It involves not only digitizing information but also redesigning business models and processes. It is the process of moving business processes and information to the electronic environment with the intensive use of information technologies, saving time and money. Examples include using data analytics to deliver products and services, adapting to new technologies such as artificial intelligence and robotics, and reaching new markets and customers through digital platforms.

In short, it can be said that using technology is digitalization while incorporating technology into business processes and providing a positive return or automation from there is digital transformation. Well, when it comes to business and digital transformation, it is expressed as a general degree of digitalization used in business operations instead of each digital transformation depth. Digital transformation reveals the full power of your business by moving the processes in business life to the digital universe. Which applications a business uses for its operations shows the company's digital transformation level.

Key Components of Digital Transformation

For any digital transformation strategy to be effective, it is not enough to simply adopt new technologies. For maximum impact, transformations must occur with all elements of the organization. What is important within the scope of digital transformation solutions is the successful completion of the process. We can say the following as the main components of digital transformation;

Customer experiences

Realizing innovation and digital transformation with a customer-oriented perspective will enable your business to stand out in the market and achieve long-term success. It is a much better approach to experience an emerging technology after fully exploring it in the context of your customer's expectations.

Employees

New digital models can only be successful if your employees embrace them wholeheartedly. This can be achieved through a combination of training employees, attracting the right talent, creating opportunities for them to develop, and retaining existing talent.

Change

Digital transformation creates change in all parts of the business. Planning here is critical to avoid confusion in the face of unexpected changes. You need to provide the necessary environment for a successful digital transformation.

Innovation

Digital transformation and innovation are closely related. Innovation is an idea-generation process that reinforces transformation. You need to create an environment of open communication, collaboration, and creative freedom that encourages employees to experiment.

Leadership

Business leaders must be creative and bring order to the process in all digital transformations. You need to think ahead, see technologies from multiple angles, and inspire everyone to do the same.

Culture

When digital transformation leaders implement these components, a culture of innovation is created. With employees eager to provide the best possible customer experience, digital transformation initiatives can move much faster and achieve success.

What are the Types of Digital Transformation?

There are four main types of digital transformation that every organization can have:

• Business process transformation; they often change processes to revamp existing workflows.
• Business model transformation is the process of rebuilding an existing business model with advanced technology.
• Business operating space occurs when a business successfully dominates a new market or area of activity.
• Cultural change or Organizational transformation involves rebuilding the entire organization or already existing culture to provide the highest value to customers.

How to Develop a Digital Transformation Strategy?

At this point, we discuss how to develop a digital transformation strategy. To develop a digital transformation strategy, you need to align digital transformation with your business goals.

Develop a proof of concept

In order to build a successful strategy, it is vital to build a solid foundation. The best way to do this is to develop initial strategies demonstrating ROI and leadership support, then gradually fine-tune and scale these early prototypes across the organization.

Planning technology implementation

At the heart of digital transformation is the selection and proper implementation of the right technologies. You can use various technologies such as mobile apps, the Internet of Things, cloud computing, artificial intelligence (AI), and augmented reality/virtual reality to enhance the customer experience, increase productivity, and create new business opportunities.

Robotics for operational efficiency

Robotics can significantly improve operational efficiency and overall business performance. It should be carefully planned and implemented as part of your digital transformation strategy.

Refine the digital transformation strategy by collecting feedback

By collecting regular feedback, you can ensure that everyone learns from the experience and dynamically improves.