Every Business and Company owners goal is to grow by increasing their activities. It can be said that it is so much harder for small and medium sized businesses to show a prominent growth compared to bigger businesses. Companies with a limited budget and a small number of employees need to set a more assertive and demanding strategy to grow in the long term.

When determining the strategy, First thing that should be considered is which factors should be prioritized. For instance; expertise area, staff training, profit and time. Another important point is that, it is very useful to consider the sectoral conditions of the period, company’s short and long term goals and most importantly customer scale.

One of the biggest goals of companies that have been established for commercial purposes is to make a profit. Considering this, goals are as important as strategies for company growth and profit. It is so much easier to control your growth by setting weekly, monthly or annual targets for profit and sales. You need to complete regular analyses in order to determine how close you get to your targets within the time you set.

Understanding and prioritizing the needs and the expectations of the customers plays a major role in growing a business. Making right conversations with the customers leads you to providing right products with the right customers. It is also very useful to monitor the change in target audidences wants and needs.