In today's digital world, one of the cornerstones of communication is email. It is used for both personal and professional purposes. At this point, business e-mail addresses come to the fore. So what is this business e-mail address and why do you need it?

With so many people registering email addresses through free email service providers like Gmail, Hotmail, Yahoo, etc., it can be difficult to come up with a unique username. But in most companies, the username only contains the first or last name of the employee.

This means you can get any email address you want that will make you look more professional.  In the rest of our article, we will talk about what is a business e-mail address and why we need a corporate e-mail address.

What Is a Business Email Address?

Create a business email address is an email address created based on your company's domain name and used for professional communications. It usually has a format like “@businessname”. Unlike free email providers, these addresses reflect the brand identity and credibility of your business.

Why is a Business Mail Address Needed?

The more people you have in your company, the more likely they are to be phished. Most corporate email providers allow you to standardize security protocols and if an employee is hacked, they allow you to see where the breach came from. It is important to have business email addresses for many reasons. The most important of these are the following:

Project your professionalism

A corporate email address gives your business a professional look. Using “@businessname” instead of free email addresses like “@hotmail.com” or “@gmail.com” will always make a better impression on your customers and business partners. As a result, you appear more trustworthy and respected and show that you are more serious and business-oriented. You will also increase your customers' trust in you.

Show your authenticity and earn customer trust

A business email address shows the authenticity and reliability of your brand. This increases your customers' trust in you. This is especially important for businesses dealing with e-commerce. With a business email address; You can reflect your brand's identity and values.

It allows you to establish a more personal connection with your customers. You can make it easier for your customers to distinguish you from your competitors. You may use your email address across all your communication channels, including your website, social media profiles, and marketing materials, to make it easy for your customers to find and contact you.

Promote your brand

Every time you send an email, your domain name and logo also appear. This increases awareness and recognition of your brand. You can advertise for free in every email. It allows you to increase the awareness and reputation of your brand. As a result, you can reach more customers.

Keep away from getting spammed

Free email addresses are more susceptible to spam and phishing attacks. Business email providers usually have more sophisticated spam filtering systems. You can avoid being inundated with unnecessary emails. When you are protected from spam attacks, you can devote your time and attention to more important tasks. As a result, you can protect the security of your business.

Be consistent

Having all your employees use business email addresses gives your business a consistent and professional look. It allows you to create a more organized and disciplined business image. You can communicate more professionally with your customers. You can also increase the brand value of your business.

How to Get a Business Mailing Address?

Business email addresses are an important tool for every business. They help you project your professionalism, show your authenticity, promote your brand, stay away from spam, and be consistent. That's why we mentioned that it's important to have a corporate email address if you want to grow and develop your business.

To get a corporate email address, you need a domain name and email hosting. Once you have purchased your domain name, you can set up your business email addresses by choosing an affordable plan from many email hosting providers. So, how to set up a business email address? Let's examine it in detail.

1. We start with the first step in setting up a business email address, Choosing an Email Hosting Service. Research different email hosting providers and compare their prices, features and user reviews. Then choose the provider that best suits your needs and start by creating an account.

2. Create Your Email Accounts: After logging into the administration panel of your chosen email hosting provider, click on the “Email Accounts” or “Email Addresses” tab. At this point, create a separate email address for each of your employees. You must set a username and password for each email address. Optionally, you can add more information to each email address, such as a first name, last name, and department. This option is up to you.

3. Update your MX Records: You should log in to your domain's registrar. Find your DNS settings and go to the “MX Records” tab. Enter the MX records given to you by your email hosting provider. Then save the changes.
4. Set up your Email Client: Choose an email client such as Outlook, Gmail, or Thunderbird and download it to your computer. Open your email client and add a new account. Enter the username and password for the work email address you created. Get the IMAP or POP3 settings for your email client from your email hosting provider and enter these settings in your email client. Test your account and verify that you can send and receive emails.

While setting up a business email address may seem like a complicated process, you can do it easily by following the steps above. Business email addresses are an important tool to show the professionalism and credibility of your business. Thus, if you want to develop your business, it is important to have business email addresses.

Take your business success one step further by creating your business email address today!